When you're embarking on a long journey to perfecting your craft, the wrong tools and information will slow down your progress. With our extensive experience in teaching tattooing & PMU we simplified complex concepts into ones you can implement shortly after signing up.
accountability
If you don’t know what you’re doing wrong, it can really hinder your progress. We are the only online Tattoo & PMU school that checks your homework multiple times in one class. Our students earn their certificates by working hard to submit work that meets the industries standards.
Expertise
Shay Alsaid the founder of the Beauty INKstitute and head instructor. With over 13 years in the PMU & Tattoo space, She is the innovator of the INKlusive skins and the creator of many techniques & products that are now the new standards. Her work cuts through the noise and stands out in detail.
Customer Reviews
Overall rating: 5 / 5 from 429 reviews.
I purchased the Nano Brow Kit and before even getting halfway done I felt I needed to add the Ombre Brow course as well b/c I was learning so much and enjoying what I was learning! I've just completed the Ombre Brow course and still working thru the Nano Brow (I want to be well practiced before submitting my final assignment!) and I truly cannot wait to begin my new career in permanent makeup! Thanks to Shay and the Beauty Inkstitute for these awesome courses and kits and for starting me off on the right foot with my permanent makeup career!
Everything from the training course to the practice latex has been so incredibly helpful. THIS is the reason I wanted to train to do Nano brows. For the true beauty of the RIGHT techniques. I have so much practice to do but starting with the course to learn the fundamentals was key. It’s already helping in my line work in the fine line tattoo course I’m taking as well. I would recommend these courses to anyone interested in learning real techniques.
I completed the 12 online courses with Beauty Inkstitute and also just completed the 3 day nano in-person master class. Wow what an experience! My skills with designing and drawing my brow maps/patterns took a huge leap within 3 days. I got to experience needle to client skin for the first time with continuous assistance by Shay. Making not only myself but my model comfortable and safe. I learned so much about the techniques of PMU brows and also important information about machine and brand information. I’ll never forget this experience and will take it all with me in my continued practices in Nano brows. Thank you Shay and Beauty Inkstitute for my foundation in this new skill!
Being new to PMU, I really enjoyed and benefited from Shay's instruction. The online classes were a great preparation for the in person class allowing me to have questions to ask beforehand. Shay is personable, positive and supportive to her students so they can get what they need from the class while giving feedback to be successful.
Shay honestly helped me master so many things that I just felt like I was stuck on and couldn’t move forward. She made me feel like I could continue to grow and that things would continue to get easier for me! She was honestly such a personable professional that I enjoyed my time!
I absolutely love this course and it truly solidified my work. Shay challenged me and I am so thankful for that. Even with earning my certification and completing the course, she has been just a message away providing great and honest feedback on the work I am doing now on real clients. I appreciate her continuing to teach and pour into me beyond the class more than she will ever know.
Thank you so much Shay, from the bottom of my heart!
You will not regret this purchase!
When I picked up a tattoo machine for the first time two months ago, I fell in love with it! I knew God was telling me to learn the art of fine line tattoos. I wanted to find a course that would teach me as much as possible as I continued to practice. I’m so glad I found this course. It helps so much visually to learn. I have a lot more to learn, but I am so grateful for this opportunity. So exciting to pass on my first try!
This Nano Brow Course was FUN! As a Solo Esthetician this course was the perfect fit. I was able to complete the course at my own pace and take my time with the information provided. As a beginner I practiced the stroke patterns and just couldn’t get the flow without the stencil. I submitted my assigned and with a email following, explaining my concerns. Shay critiqued my work and made a video to help better, not only my understanding — but everyone else on her platform (which helped sooooo much!!!!) Showing how attentive she is to all of her students learning and growth. With that, I was able to successfully build the correct patterns on my own!
Shay! Great course & amazing customer support 🫶🏾✨
Thank you!!
I absolutely loved this course! I'm completely new to fine line tattoos and permanent makeup, and Shay made it incredibly fun and easy to get started! I feel confident and comfortable moving forward with beginning the process of starting my own fine line tattooing business. Highly recommend <3
Taking this course was not only fun and informative, but also allowed me to build a great foundation of knowledge for the tiny tattoo industry creatively and constructively. I've always loved getting tattoos and chose to get them as a way of therapy. I intend to integrate this into my tattooing journey as a tattoo artist as well. I will mention that I especially loved the extra resources available, too. They were truly helpful. I can't wait to see where my journey goes!! Thanks, Shay & the Beauty Inkstitute Team.
I absolutely loved your course, as a busy entrepreneur, & mama of 3.. I was able to grow & learn at my own pace! If you’re already an established pmu artist- I highly recommend Shay’s tiny tattoo program. ☺️
This class was so much fun to take. You get guided through every step showing techniques learning about needles and depth so glad I took this course and I can’t wait to see where this takes me!
In person is literally the way to go!! So worth it! Shay is thorough, kind, welcoming, and a great mentor. She truly makes this experience. The information obtained in 3 days feels like it’s been much longer than that! The patterns, line work, and hand movements have improved so much in a short time. For the model day, Shay and Salam were truly God sent. They are hands on and so helpful. Definitely will always recommend the Beauty Inkstitute! Grateful for this experience and all the ladies!!
This was SO necessary! Watching Shay in person was a huge help to making me feel comfortable working on real skin, and the amount of non stop help from Shay and Salam during the model work on day 3 made me feel so capable! Thank you SO much for your expertise and amazing teaching style through these three days Shay! 15 out of 10!!!
This class is absolutely amazing!!
Shay is an absolute savage angel. Such a beautiful and warm environment to learn in. She really knows how to make you comfortable and gives you the tools to become the artist you want to be. Any issues you think you have or areas you need to be stronger in, Shay will answer all questions and direct you until you’re fully confident. I know this course was completely essential in providing me with the skills and techniques I needed to be successful. I will cherish these lessons and memories forever! Thank you so much Shay for creating the beauty inkstitute!!
I have been extremely pleased with the kit as well as the education course(s) I chose through your program. I have to say when I was originally looking and comparing classes for PMU and came across yours the kits were a huge YES for me. I was looking for someone that is passionate about the industry, has a natural style as well as experienced, and can help with providing the proper education as well as a kit that gets us out the door ready for our own journey as PMU artists. I am looking forward to ordering more kits. I do wish these came with other colors than just black so we could have an opportunity to compare the two. As a blonde/brown hair woman I am interested in seeing the difference between tones as well as learning color correcting. 100% will recommend your course, kits, and book if anyone asks for recommendations! Thank you for putting everything together the way you did. WONDERFUL experience! Looking forward to opening and finishing my other courses as well. :)
I loved every minute of doing the fine line tattooing course. The course was well organized and informative. The visual videos helped a lot of understanding technique. I would totally recommend this course with no hesitation.
I had a great experience taking this course.
The customer service and feedback are great, I really like how they answer to all your questions and concerns.
The modules are clear and have great information.
The course is very easy to navigate and are able to do at your own pace.
I really like that you have unlimited access to the course you pay for with BeautyInkstiture, elsewhere you have a year Max!
Shay is very knowledgeable, kind, helpful and has passion for what she does.. love the extra videos, lives and information she shares on IG about fine line tattoos, but also pmu.
I am ready to start my new journey with a service I get to provide my clients. I'm very excited 😊 Thanks Shay/BeautyInkstitute 🩷
Chrome tattoos used to always confuse me, but these sheets honestly make it so easy to follow along! Definitely will be getting more of these for some more practice!
I just wanted to say how much I enjoyed your nano brow course! It was very informative and easy to follow — I learned so much. I had taken a previous course with someone else and was really disappointed with the lack of detail, so I truly appreciate the effort and clarity you put into this one. Thank you for sharing your knowledge and for creating such a great learning experience!
Thank you Shay for the amazing experience in the one on one workshop and for all the knowledge shared! This course really helped my confidence in offering this service to my business☺️
🌻✨ Grateful Heart + New Chapter ✨🌻
I am beyond excited to share that I am now officially certified in fine line + tiny tattoo artistry — a service I’ve been dreaming of bringing into my suite for a long time. 💫
A huge thank you to @beautyinkstitue for such an incredible experience! This course was everything I hoped it would be and more — from the in-depth lessons and clickable reference links, to detailed videos on technique, machine handling, and tattoo artistry. The platform was beautifully designed, easy to follow, and packed with valuable resources that made the learning process so enjoyable.
The kit was stunning, the machine and ink were both high-quality, and the communication with my instructor was amazing. 💉 Even after completing the program, I love that I can still reach out, share my work, and receive feedback — that level of ongoing support is truly priceless.
I’m so thankful for this opportunity to learn, grow, and add another creative offering to my business. ✨ From lashes to lines, this is just the beginning. 🖤
This threading class was something I was always looking for. Love the contents, thank you Beauty Institute. I now have a skill to make my client happier!
This course was very informative and easy to follow. Following along with the thread in hand during the course made it so much easier and with practicing consistently I got it in no time. I can’t wait to offer this service :)
I loved this program so much ! Shay was the best at keeping up and giving us the best critique to move forward and create the best brows. Here is my work before and after with the passing one and there’s a huge difference! I can’t wait to do another course soon with beautyinkstitute <3 The communication was great, super kind, helpful and the best !
I’m really enjoying this online course, currently doing the Nano brow course ! It’s been such a great way to strengthen and reinforce the PMU knowledge I already have. The content is clear, thoughtful, and really well put together. What stood out the most was how the creator went above and beyond—she even took the time to respond to one of my questions on a holiday, which I truly didn’t expect. That level of dedication says a lot. I’m grateful for the support and the way this course is helping me grow in my craft.
All of the courses I have taken with Beauty Inkstitute have been amazing! Tiny tattoos has not only given me knowledge with fine lines and shading, but has also perfected my PMU skills! Looking forward to other trainings they might bring!
This course exceeded my expectations! It was the first time I took online course and at first I was a bit skeptical if I will feel confident enough to apply the new technique at my work. But the lessons were well-structured, covering most important subjects. The high-quality video tutorials made it easy to follow. After hours of testing this technique on fake skin I finally feel good enough to start offering nanobrows technique to my customers!
I have done the Lash line enhancement, Ombré pixel strokes course, Nano Brow basics course, and now doing the Tiny Tats course. I can’t even begin to explain how much these courses have helped me as an artist. The details they teach here are incredible. I didn’t feel pushed through or feel like I was just a number in the roster. They responded to my questions and gave honest feedback. One of my favorite parts was being taught how to take pictures of my clients and what lens to use which was very inexpensive. I highly recommend any of these courses for anyone who wants to excel in this field and be a rockstar artist! I’m even more obsessed with what I do and I’m absolutely in love with taking these skills and making women feel beautiful!!!
I have done the Lash line enhancement, Ombré pixel strokes course, Nano Brow basics course, and now doing the Tiny Tats course. I can’t even begin to explain how much these courses have helped me as an artist. The details they teach here are incredible. I didn’t feel pushed through or feel like I was just a number in the roster. They responded to my questions and gave honest feedback. One of my favorite parts was being taught how to take pictures of my clients and what lens to use which was very inexpensive. I highly recommend any of these courses for anyone who wants to excel in this field and be a rockstar artist! I’m even more obsessed with what I do and I’m absolutely in love with taking these skills and making women feel beautiful!!!
Learn how to begin with 13+ year founder - Shay Alsaid
Grab your roadmap to tattooing
Take quiz
Knowing how to leverage your current skillset and personality is key to getting a farther leap in when you decide to jump into the tattooing industry. Read this guide then take a quiz on how to begin with the right course for you
Melanie is one of our 10,000 students, she completed the Nano-brow course. Before is her first final project submission and the after is how much she progressed.
Before
After
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Earn a certificate in the course you choose after completing the final project.
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Earn a trusted Certificate
We have certified over 5000+ students in online courses in a variety of subjects. Students can only attain certification after passing final projects.
Tune into our INK Post Podcast to listen to experts and other artists and business owners discuss intriguing topics about the tattooing and the PMU industry. Ask questions about topics you want to learn more about and participate in the on going learning process with us.
Learning with a group of people is more exciting for everyone. Connect with other talented artists online and in your area and help each other grow with information and support.
Receive the highest quality of practice tools for you or for your students at an affordable price. Wireless machine, patented silky silicone skins, cartridges and accessories all included and packaged so gorgeously for you.
Introduction
Starting a Permanent Makeup (PMU) business can be exciting and rewarding, but let’s be real—there’s a lot that people don’t talk about. Many aspiring artists hesitate because they thin...
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